CRM & Lead Management for Real Estate

Real estate agents lose deals to slow follow-up and scattered tools. Scalvera gives you a CRM for pipeline and transactions, automated lead nurturing, booking for showings and calls, and a unified inbox—to capture more leads and close more deals.

  • Visual pipeline tracking for buyers, sellers, and transactions
  • Automated lead nurturing sequences via email and SMS
  • Online booking for property showings, consultations, and calls
Scalvera — Deal Pipeline
New Lead

Maria G.

742 Maple St

James R.

Buyer — $450K

Chen W.

1st-time buyer

Showing

Priya S.

Sat 11 AM

Tom B.

Sun 2 PM

Offer

Lisa M.

$425,000

David K.

$389,000

Closing

Amy T.

Apr 15 close

A week in your business

Three moments that decide whether you get the listing.

ONE LEAD

Every lead has a stage and a next step.

A new buyer lead moves across the board as texts, tours, and offers happen. Nothing sits unowned.

Pipeline

New

Touring

Offer

Closed

Dana R.

Zillow

  • Closed · review request sent
Lead tracked to close
Sample data

7:40 PM · SATURDAY

An open house lead goes cold by Monday.

The sign-in sheet becomes a conversation the same evening.

Conversations

Customer

  1. Open house sign-in: Maya · 7:40 PM
  2. 7:41 PMThanks for visiting 123 Main St today! Want to see similar homes? [link]
  3. 7:55 PMYes, under $450k
  4. 7:56 PMI can show 3 homes Sunday at 1 PM. Does that work?
  5. 7:58 PMPerfect
  6. Showing booked · Sun 1:00 PM
Sample data

TUE 8:05 AM

A buyer lead from Zillow.

The first agent to reply usually gets the showing.

Conversations

Customer

  1. New lead from Zillow · 8:05 AM
  2. 8:05 AMHi James, I saw you asked about 456 Oak Ave. Would you like to tour it?
  3. 8:11 AMYes, this week
  4. 8:12 AMThursday at 5 PM?
  5. Tour booked · Thu 5:00 PM
Sample data

Five stages, one system

From first call to five-star review.

  1. 1

    Capture

    Calls, texts, forms and web chat in one inbox

  2. 2

    Follow up

    Instant replies and scheduled nudges

  3. 3

    Book

    Customers pick a time themselves

  4. 4

    Close

    A pipeline from estimate to paid

  5. 5

    Review

    Review requests and replies on autopilot

What You Get

A CRM built around the real estate sales cycle — from lead capture to closing.

  1. 01

    Visual pipeline tracking for buyers, sellers, and transactions

  2. 02

    Automated lead nurturing sequences via email and SMS

  3. 03

    Online booking for property showings, consultations, and calls

  4. 04

    Landing pages and lead capture forms for listings and open houses

  5. 05

    Missed-call text-back to engage prospects who call while you're busy

  6. 06

    Unified inbox for email, SMS, Instagram DMs, and web chat

Common Problems We Fix

  • Leads from Zillow, Realtor.com, or ads aren't followed up on quickly enough

  • Past clients and referral sources don't hear from you between transactions

  • You're manually tracking deals in spreadsheets or notebooks

  • Follow-ups depend on memory rather than automated sequences

  • You're paying for separate CRM, email, and scheduling tools

  • No clear data on which lead sources produce the most closings

Frequently Asked Questions

See all questions